Hi, I’m Arani. I founded iarani in 2013. Since then, I’ve collaborated with remarkable people and organisations to create products — including HealthGo, Zapien, AI Library and Igesia — that solve complex problems. Click the dot at the bottom right to explore the ideas and principles that guide us, or wander through the numbered list ad hoc.
We create technology that makes an outsized positive difference in people’s lives.
HealthGo, our ERP for Mobile Medical Units, tracks and improves the lives of hundreds of thousands of low-income households in remote areas. Most patients who begin treatment for a non-communicable disease show improvement.
Zapien, our Sales AI Agent, qualifies thousands of business leads, delivering at least a twofold improvement. Stronger businesses improve the quality of life for the people who work in them.
We value these outcomes more than CAC, LTV, or gross margin. Measure the obvious but also measure what matters.
Building software is easy; sustaining it is harder. Meaningful impact can be measured only over time.
Our longest-standing customer has been with us for 13 years, and our oldest product has been in use for 11 years.
Small teams create big impact with small tech. As teams grow, so do their targets, profit pressures, and problems. We choose to stay small.
Trust is broken as soon as safety is compromised. It is our responsibility to keep ourselves and those who place their trust in us, safe.
“If you need a machine and don’t buy it, then you will ultimately find that you have paid for it and don’t have it.”
Going after the sexiest companies is cool for some. Not for us. It is much better to improve the underserved. That creates the maximum impact.
Our products have reached hundreds of thousands of people across more than 20 countries. Average engagement with our AI agent is 44 minutes — about 20 times the cross-industry average website session. This is possible because we design for people who think locally.
Agreement is comfortable; disagreement is useful. We would rather argue about an idea early than regret it quietly later.
Discounts can be effective, but someone always bears the cost, often at the expense of values. Fair pricing is the better strategy.